I had a chat with the founders, Veronica and Lana about their plans for BASE conference. Five minutes into the discussion and it became clear to me that they have very high ambitions for it. Although not all things are set in stone yet, the girls told me enough about their plans to make me have a picture about an interactive, energetic and educational event. I summed up below all information that gained my attention and sparked my interest.
- It will be a highly interactive event – While all speakers are chosen as experts in their respective fields who can share their own success stories, a fundamental truth is that every company has its own needs. This is the reason that BASE Conference will be a smart mix of listening and sharing. Long gone are the days where you would go to a conference and spend hours on your chair, having the chance to ask questions only in the last 15 min of Q&A or in breaks. Instead what you’ll find there will be round table discussions with audience participation and speakers who know how to keep you engaged and active while talking about relevant issues. So come prepared with a list of your particular questions, because during this event, you’ll have the chance to ask them to the people who are more likely to have a good answer to them.
- 360 degrees approach of the scaling up topic – Taking your company to the next level of growth is not an easy thing to do. It requires time, effort and a lot of strategic thinking but, most of all, it requires expertise from a lot of different areas. If you are just beginning with evaluation and plan, Koen Veltman (founder & partner at OrganizationBuilders) will give you pointers about strategy translation/implementation or organizational re-design. If you are looking for financing, David Beckett (tedX International Pitch Coach) will teach you how to craft your elevator pitch. If you’re looking currently to secure the sales, you may want to have a chat with Patrick Wind to find out how did he make it in “Forbes 30 Under 30” with his advanced marketing techniques. Last but not least, if finding staff or strategically outsource is the step that needs to be solved, Maarten Van der Biest, from Vlerick Business School might have some referrals for you. Furthermore, experienced political experts like Fatima Elatik will be present so you can find out firsthand about development plans or learn the “government language”. These are only a few of the interesting people speaking at the conference, but you don’t have to take my word for it, you can study the BASE list of speakers and check for yourself.
- Practical approach – All sessions are held by business people and entrepreneurs who are doing the things they preach. No dry theory, but instead success stories from real companies that are doing business in real life. Each speaker has been selected keeping in mind the four pillars of BASE and the actual needs of business owners who are in the process of growing their company. You’ll maybe want to hear about business transformation from expert Elianne Oei or about creating highly converting Facebook campaigns from Patrick Wind. Ben Shorter and Simone Vincenzi from the UK will be talking about exponential growth and how to organize your sales team.
- Speed mentoring – on the entire duration of the conference, you can register without any extra cost to a private session of mentoring with one of the consultants of your choice. All you have to do is reserve one of the available spots online and prepare your questions. I particularly like this one because, if you’re organizing your time well, you can be very efficient in finding out what you want to know. You’ll have access to a pool of consultants that are present and willing to talk to you in the same day and in the same place, so, that’s not bad at all.
- Access to all content – post event, all participants will be able to consult the conference content, so if you want to review again one presentation or another, you can. Also, if you buy a ticket and, for some reason, you are not able to attend, you can still access most part of the content. Furthermore, the book containing all articles about scaling up is ready for you to take it home when you leave the event.
- Free online sessions for registered participants – In addition to the content of the main event, all participants will be able to participate at different follow-up sessions on topics related to what was discussed.
- Insights into government language – the event will host a plenary session with Fatima Elatik, Experienced Managing Director and former Elected Mayor of Amsterdam-Oost, you can learn how to “speak” the government language in order to be heard by the policymakers.
- Theater show – at this moment I know nothing more about this one, except that at a certain point there will be a fun theater moment.
- Black jack table – Yep, there will be one, so you can try to win your scale up funding there. Just kidding. Don’t do that. (But it would be fun, though, right?) Joke aside, you can win playing chips participating in activities during the conference so I’m kind of excited about that.
- Great network opportunity – As if it was not enough that the density of the professionals that you can meet there is higher than of any event I attended lately, one of the speakers is the networking professional Charles Ruffolo. I didn’t even know you could make a living out of networking only, so I believe we all could learn a thing or two from him.
I like that you can have a sneak preview and a first taste of the big event, by signing up for one or all the free BASE webinars preceding the conference. You’ll have the chance to listen in advance to some of the speakers and see what they have to say. That way you can have form a better opinion if this event is really for you.
The next one is on April 30th on the topic of “Different options to scale, with or without funding” facilitated by Elianne Oei. It is free to attend and it is a great chance to see risk free what BASE Conference is about.
I will keep editing this article as soon as I have new information about this event so, if you want to stay tuned, please subscribe my blog. I hate spam so I will be sending only a quick message when a new post was published, that’s all.
Also, Supermarketing will be present at BASE conference so, if you want to meet me in person, I will be happy to have a chat with you.