About

Supermarketing is a B2B marketing blog created with the hope to bring a little of reality check into our busy, noisy, sometimes confusing (but hopefully fun) professional life in marketing or business in general.

During my career, a lot of people came to me with questions about marketing and what bothered me the most was when one would be overwhelmed (or ashamed even) that they cannot do everything the internet is telling them that they should do. Heck, I was one of those people too once, but time and experience taught me that there is something always better than applying all the marketing techniques known to Earth at once. That better thing is choosing a few RIGHT things and use them CORRECTLY and CONSISTENTLY. And when I say right, I mean those that are most suited for your goals and what you want to accomplish. That’s why, every time I will write about a marketing strategy or another, I will do my best to anchor it in the reality of what’s possible and what’s right for one’s objective.

Nobody knows EVERYTHING (shockingly, not even me!) but I feel that some honest sharing from actual experiences could make a difference for someone who is looking to learn things or need some help with their business or their job. Most of the ideas in the original articles are the result of my B2B marketing experience, but occasionally I also ask my marketer friends about their experiences and, with their permission, I share those too.

If you are looking for a marketing partner, take a look at some of my opinion articles and maybe you’ll have a more clear impression about the way I think. If my ideas resonate and you think we have a chance at professional chemistry, drop a message in the contact page. I promise I will come back to you as soon as I can, with no insistent pitch and no obligation from your part. Just a conversation about your challenge and my expertise, with the common goal to discover if we can work together to a mutual benefit. Also, if you first want to know more about me and my approach, please read my Work with me page. Hopefully it will bring more clarity to the matter.

If you are a DIY business owner or just a B2B marketer looking to learn a thing or too, I hope that some of my posts will give you the knowledge you are looking for. If you cannot find the answer to what you seek and you feel I can help you, use the contact page to ask me a question. I will do my best to reply with a solution or at least to point you in the right direction. If I feel that the need for your answer is shared by other people as well, I will write a post about it.

Either way, you’re welcome here. There’ll be regularly posting with materials (originals or curated) about B2B challenges in marketing strategy and if you care to comment, maybe we will all learn something from one another. The ultimate goal is to create here a resource space with lots of examples, tips and useful tools that can make our professional life a little easier.

Right now, Supermarketing is an online place with one author only, but, if you feel you have something valuable to share, just drop a message in the contact page with your idea and we’ll take it from there.

If you are interested in this field and what to get updates from Supermarketing, please subscribe. I hate spam so I will not harass you with e-mails, just the notification when a new post is available. There is no newsletter and there will never be paid ads here, nor annoying pop-ups asking you to do a thing or the other. If I will write sometimes about other people and their products or services, it will be because I like what they do or what they are offering.