I grew up in the advertising industry where I held positions in account management, sales, head of creative team and business development. I was given the opportunity to lead business development teams, where I was able to ensure that business and creativity joined forces to build and maintain client happiness. I liked it a lot. My first love will always be advertising with its creative messages, surprising visuals and smart communications. But my journey took me in different places like setting up offices for Columbia Tristar Home Entertainment in Romania and that’s when I realized I like building from scratch. I was the first person hired, I was handed a folder with the company start-up papers and nothing else. I had to find offices, hire people, find collaborators and negotiate outsourcing contracts. I loved that too! Setting up shop for a business is a very exciting time and there is nothing more satisfying than seeing how everything falls into place and wheels are starting to turn, eventually speed up and you get to see actual results of all your hard work.

I launched my first independent marketing strategy practice in 2004, in Romania and worked for 12 years mainly marketing geospatial solutions via content marketing, events and community outreach strategies. During that time I also did projects for a few B2B client from other industries (pharmaceuticals, health companies, educational programs, SaaS providers). Over the years, I experienced the transition from offline to digital and cross-media, right from within the heart of the industry. I learned while doing and I saw both success and failure up close. Some of my ideas worked like a charm. Others, not so much. From all I learned, because of all I evolved and I am grateful for that.

Life took me by surprise and brought me to the Netherlands, where I currently live for the last 8 years with my boys (my husband, my son and my tomcat). For years I kept working for companies in my former country and in the Netherlands, but three years ago, my health forced me to reduce drastically the amount of working hours to just a few per week. Only w few months ago I finally felt like my usual self, so I decided it’s time for me to start over and after I did some courses to update myself with what I have might miss, I registered Supermarketing and here we are.

For a more structured view of my career path, you can check out my Linkedin profile. While you’re there, connect with me if you want. I like Linkedin and I use it often for my professional messages. If you want to know me in a less formal environment, check out my Facebook page. I try to keep the cats videos to a bare necessity. Unless there are B2B marketing cats. Then, no guarantees.

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